![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7b42c190980353.65c394a01f957.png)
Sunny Harvest
Packaging Design, Illustration, Logo Design
This concept project takes a look at Sunny Harvest, a food brand dedicated to making healthy eating fun for the health-conscious consumers with delightful snacks.
Objectives:
1. Differentiate packaging from competitors through a unique concept which grabs attention.
2. Captures the brand's essence, evoking a positive and fun association with healthy eating.
3. Establish a versatile design system applicable across various brand applications, such as promotional materials and advertisements.
1. Differentiate packaging from competitors through a unique concept which grabs attention.
2. Captures the brand's essence, evoking a positive and fun association with healthy eating.
3. Establish a versatile design system applicable across various brand applications, such as promotional materials and advertisements.
Solutions:
1. A bold saturated color palette along with fun illustrations help in creating a fun and appetizing association with healthy eating and communicate the warm brand essence. The illustrations use a common geometric shape language which can be easily replicated while introducing new flavors.
2. In order to appeal to the health-conscious consumers, the packaging clearly communicates product information to build trust, emphasizing natural ingredients. It also showcases high-quality, eco-friendly packaging materials for added trust.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56a78a190980353.65c63779c2468.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6ee92190980353.65c63779c16cd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/055f8a190980353.65c63779c08a3.png)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b99fe9190980353.65c4d1b1bb9a5.gif)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be82b9190980353.65c6377a3df11.gif)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e1608190980353.65c4d1b1b6e14.png)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/554661190980353.65c4d1b1ba3fd.png)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9bb44190980353.65c4d1b1bd118.png)
![Food Packaging Packaging ILLUSTRATION graphic design brand identity Logo Design snack Label label design packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/647fd3190980353.65c63b48331a8.png)